Intelligent E-Vendor Relationship Management for Enhancing Global B2C E-Commerce Ecosystems

نویسندگان

چکیده

Recently, global e-commerce businesses have been blooming due to the convenience they offer, their product range, and individualized products services offer. To maintain an entire ecosystem, effective platform-vendor relationships should be considered, through which platforms can provide collaborative packages vendors. E-vendor relationship management (eVRM) then developed identify, attract, retain, develop existing new vendors so that groups of loyal managed. However, eVRM in is area has received less attention. This paper proposes adaptive e-vendor relationship-management system (AVRMS) decision-making support for formulation vendor strategies. The contribution this study it addresses missing link environments, while integrating data-driven approaches artificial intelligence techniques generate a synergy facilitation eVRM.

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ژورنال

عنوان ژورنال: Journal of Global Information Management

سال: 2021

ISSN: ['1533-7995', '1062-7375']

DOI: https://doi.org/10.4018/jgim.2021050101